content / photo / broadcast / event producer

About

b. 1986, HK.

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Northwest-born. Agency-bred. Production-obsessed.

"Everything is a story, and the stories are held together by an invisible thread of trust." — Inspired by Where the Suckers Moon

I’ve spent my career navigating the intersection of story and strategy, from the halls of Wieden & Kennedy and Fallon, to the fast-paced world of Turner Broadcasting. I love my job and can’t imagine doing anything else, which is why I’ve dedicated the last 20 years to the art of the 'how'—making sure great creative ideas find their way into the world flawlessly.

I believe production is about people. My expertise lies in managing the invisible threads of a project: the relationships between functional teams, the nuances of talent negotiations, and the legal rigors of pharmaceutical reviews. Whether it’s broadcast, social, or experiential, I ensure the creative vision remains intact from script to screen.